Thursday, 15 August 2013

New: Clinique Dramatically Different Moisturising Lotion + Review

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Clinique’s iconic moisturiser - one of the first I tried - has been given an upgrade.  Dramatically Different Moisturizing Lotion + (aka DDML+) contains a ‘strengthening complex’ and is designed to provide increased, all-day hydration.  The brand has taken a brave but essential step in refining a formula that has served them well for 40 years, with a bottle selling every 4.8 seconds around the world (that’s actually nuts!).

The new formula contains an anti-pollution barrier-strengthening complex as well as moisturising hyaluronic acid, glycerine and urea. It’s been given the most thorough product testing I’ve ever come across: trialled on 600 women in five countries over six years, to be precise!

So what’s it like?  Gillian - my bestie since uni days - has been testing it out for me.  She knows the original inside out so I thought she’d be the best candidate.  I remember the yellow bottle stashed under a pile of books on her desk back in the day, now more likely to be found on her car dashboard where she stores all her make-up. Yep, our habits could not be more different: I turn up late cos I’ve spent too much time applying make-up; she arrives early and applies hers in the car park.

Gillian’s verdict on DDML+ several weeks on: “I love it. It’s creamier than the original formula and makes my skin feel instantly hydrated.  A definite improvement.”

Can’t ask much more than that really?

Clinique Dramatically Different Moisturizing Lotion +  from £17 at Boots, where you’ll get a free 15ml deluxe sample with any 2 purchases! 

Are you a Clinique girl - or does this sound like a product you’d like?

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