Liz Earle Signature Foundation Ivory 02: Free delivery & returns!


If you’re thinking of trying Liz Earle’s Signature Foundation, now is the perfect time.  The company is so confident about the new formula, it is now offering free returns with a full refund (within 14 days) to anyone that doesn’t love it, no questions asked!  While I’m always careful to look up lots of swatches (thanks to my fellow beauty bloggers), foundation is one makeup item I’m particularly reluctant to purchase online. I think this bold step by the brand is a clever way to entice those who feel the same way; a bit like trying on an online clothing purchase - if it doesn’t fit you can just return it!  (which reminds me, I have several disappointing clothing deliveries to return)

I’ve been wearing this foundation for a few weeks now and here are my thoughts…

Coverage & Finish

Excellent, medium to full coverage with a perfect skin finish. Heavier than I had expected I must admit, but a little goes a very long way, so you can use less for lighter coverage.  The glass bottle comes with a hygienic pump and one full pump is more than enough for my face.  It applies well with both fingers and brush, though personally I prefer to use my current love, the Real Techniques Buffing Brush for a seamless finish.

The finish is ever so slightly powdery - a little moreso than I personally prefer.  I feel as though it makes me look quite made up, though this may be due to my skintype - currently normal to dry.  I tend to prefer a more dewy finish and think this foundation may be best suited to normal/combination/oily skins.

Lasting power

I expected this foundation to last all day on me, but unfortunately it doesn’t.  It’s great for several hours of perfect looking skin, so I’d use it more for a special occasion or night out rather than an everyday makeup.  Again, this could well just be my skintype as I’ve heard of others who thought its lasting power was great!

My skin type, my skin tone, my Signature Foundation



Available in nine shades from Porcelain to Mocha.  I opted for Ivory, 02, though on reflection I think Porcelain would have been better for me.  I chose it in September, which is always a difficult time to pick foundations as your skintone is in between Summer and Winter tones; still a little bit of colour, not quite Winter white!  The Ivory looks ok on, but I always like to wear the lightest shade I can get away with as I find it more flattering.







Although Ivory is yellow based, it looks deeper and more yellow than in real life in the sunny pic above.  The swatch below in natural light is much more true to the actual tone.



Signature-Foundation-Ivory-02-Review (2)

Please excuse the wee tired face.  I’m also wearing the foundation in this post.

For advice on how to create natural-looking skin with a radiant finish you can watch Liz Earle’s Signature Foundation video where Make up Ambassador Jane Bradley reveals her top tips for expert foundation application.

So don’t forget, if you’re not happy, you can get a full refund for Signature Foundation returned within 14 days of purchase - and free UK and ROI standard delivery on all orders until midnight Wednesday 31st October, with no minimum spend.

Liz Earle Signature Foundation* costs £21 for 25ml - full details HERE 

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