Skin is made up of more than 75% collagen; it’s what keeps young skin looking firm and plump - and deteriorates (1.5% each year) as we age - along with the firmness and plumpness! Pure Gold Collagen is an anti ageing ‘shot’ containing a blend of collagen and active ingredients designed to target the skin’s deepest layers, beyond the reach of creams and serums.
My one month supply of Pure Gold Collagen sat in a box on my kitchen shelf for, erm one month, before I plucked up the courage to try it. While it’s become quite common to take anti ageing supplements orally, half of me was eager to try this while the other half was a little ‘freaked’ at the idea. I struggled to believe that it could work, was a bit concerned about delving into the unknown, and expected it to taste disgusting (it doesn’t).
‘Pure Gold COLLAGEN® is the latest in anti-ageing expertise to hit the UK from the shores
of Japan; this uniquely formulated ‘collagen shot’ is up to 100 times more powerful than a
collagen cream, as it’s taken orally the active ingredients reach the deeper layers of skin
that creams and serums cannot.’
I read up about it *a lot*. I reassured myself that the fact it’s sold in Boots as opposed to some random website I’d never heard of was a good thing. I finally took the plunge. I waited for something to happen… nothing did.
I stopped thinking about it. I stored a few bottles in the fridge to make it more palatable, almost like a treat (haha). As each bottle is so tiny, I literally knocked it back in 2 swigs each morning. It’s a little bit fruity; a little bit tart. I’m not crazy about the smell, but the bottle design means you don’t actually smell it unless you choose to stick your nose in it.
Dinky little bottles.
Two weeks later my sister kept raving about my skin and asking if I’d started using new skincare. I purposely hadn’t as I wanted to see if this would have a stand alone effect, but initially I didn’t put 2+2 together so didn’t relate any improvement to the Gold Collagen. Every few days she would go on and on about it saying my skin looked clearer, lines looked finer and frown lines (my pet hate) were less pronounced.
I finally conceded that despite my cynicism this little potion was actually having a positive effect. I took it for around 20 days in total, then stopped. I wanted to see if the effects would reverse - and most annoyingly, they did. So half of me is impressed and half is very frustrated, as if I’d have to continue taking Pure Gold Collagen to maintain the results - and frankly, at £35.99 for a box of 10 I can not afford to do so.
Sorry that I don’t have any shot glasses (the student me would be horrified!) but I wanted to let you see what a small amount is in each bottle - it literally is just a quick ‘shot’.
Pure Gold Collagen has been described as:
‘the first product to actually reverse the ageing
process by stimulating the skin to produce more collagen using a unique formulation of
hydrolysed collagen (5000mg), vitamins (C, E, B6), borage oil and hyaluronic acid.’
Pretty huge claims there. I don’t want to go into the science bit too much as it makes my mind boggle, but I was impressed that a double-blind randomised, placebo-controlled clinical trial showed a “30% decrease in the formation of deep wrinkles after taking 10g of hydrolysed collagen per day for 12 weeks.”
If I was preparing for a really special occasion, like getting married or something (hopefully not!) I’d consider taking this in the short term. If I could afford it I’d totally take it regularly. How about you? I’m really curious to know if you would be open to this kind of thing (I definitely wasn’t until I tried it)… please leave a comment below.
Pure Gold Collagen costs £35.99 for 10 x 50ml bottles at Boots - where I’ve just realised it’s on 3 for 2!