As social media savvy brands learn to interact with and listen to their followers and fans, the potential for Twitter, Facebook and blogs to make a genuine impact becomes more evident. Just over a year ago, BeautyUK Cosmetics asked people what ideas they’d come up with to create their own nail polish. One girl, Samantha said she’d love to have a range of pink polishes designed to raise money for a Breast Cancer Charity.
This was her inspiration…
BeautyUK Cosmetics was so touched by the idea that they have been working hard for the past year to help Sam's idea materialise. With the help of a beauty blogger, BeautyUK went on to develop and release a 'Paint for Life' trio nail boxset with the aim of raising £50,000 for Cancer Research UK.
The Paint for Life boxset includes three shades of pretty pink nail polish: ‘hope’, ‘strength’ and ‘love’. From every £5.99 set sold online and in Superdrug shops nationwide, £1 will be donated directly to breast cancer research.
Aid for Cancer Research UK: http://www.beautyukcosmetics.com/paint-for-life