Friday, 11 May 2012

Paint for Life with BeautyUK

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As social media savvy brands learn to interact with and listen to their followers and fans, the potential for Twitter, Facebook and blogs to make a genuine impact becomes more evident. Just over a year ago, BeautyUK Cosmetics asked people what ideas they’d come up with to create their own nail polish.  One girl, Samantha said she’d love to have a range of pink polishes designed to raise money for a Breast Cancer Charity.

This was her inspiration… 

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BeautyUK Cosmetics was so touched by the idea that they have been working hard for the past year to help Sam's idea materialise. With the help of a beauty blogger, BeautyUK went on to develop and release a 'Paint for Life' trio nail boxset with the aim of raising £50,000 for Cancer Research UK.

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The Paint for Life boxset includes three shades of pretty pink nail polish: ‘hope’, ‘strength’ and ‘love’.  From every £5.99 set sold online and in Superdrug shops nationwide, £1 will be donated directly to breast cancer research.

Aid for Cancer Research UK: http://www.beautyukcosmetics.com/paint-for-life

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